Organize : Spreading the Word
Developing Literature
This guide has many suggestions for using written literature in your campaign. This section is designed to show you the different kinds of literature you may want to use and tell you how to prepare them. At the end it gives a few suggestions about how to use literature effectively.
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Try to get professional writers and designers to help you with all of your literature. The greatest message in the world is no help if your audience doesn’t read it. Attractive design and clear direct writing are essentials, not luxuries.
Working with the Media
What to Get Here and What You Need to Get Elsewhere
Everybody knows the media is important. It may be the most effective way of getting the attention of the board you are working on and the public. And whether you want attention or not, the way you come across if the media does cover your story may be the most important factor in whether you get the policy or not.
Media Appearances
This section covers preparing to talk to reporters, and tips on how to be effective with both print and electronic media. To make the section easier to read, the term “readers” will include “viewers” and “listeners.”
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